CHOA Pediatrics Center
Children's Hospital of Atlanta is a not for profit children's healthcare system, located in the Atlanta area. With the construction of their new pediatrics building they needed a way to generate revenue to help fund the project. The goal was to create a site the could help tell the story of CHOA and showcase their new building in a way to help donations. We had to highlight the various rooms and naming opportunities their patrons could purchase.
Work
Direction, motion, site design
Year
2017
Navigation concept
The mantle was designed to show off the angular design of the building. The main navigation was moved to the bottom in order to show the building prominently and not distract users. Without the bar up top the building looks taller and more majestic, making it a showpiece for the site.
Desktop interactive map
This interactive blueprint allows users to go floor to floor and view each and every donation opportunity. With each hotspot a card appears and displays information and pricing for the room.
Mobile map
We had to do some working around for mobile due to the lack of real estate and the inability of hover states. We adapted a dropdown with color coded cards to help illustrate the floor map better for mobile users.
Naming opportunities
The main thing the site would attract donors at any level, big or small. Listing things at a glance is helpful but we wanted to avoid any confusion and crossed wires. I added a simple animation moving down the listed price to help keep things interesting and break up the very text heavy section.
