Lawn.com

Lawn.com is an Atlanta based lawn care company who sells subscription packages for monthly lawn care. I was tasked with a full blown rebrand and a new visual voice. I started by taking a look at what other companies are doing and how can we stand above the rest. I found that there are only so many photos of lawns you can use before it gets redundant and mundane. This is why I leaned heavy into the illustrated elements for the brand refresh, instead of using the same-old-same-old take. I translated this new voice across a multitude of products, door hangers, flyers, emails and even a full commercial, keeping things fresh, playful and eye catching.